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Bio

Professional Profile

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I am a persevering Colombian woman, who never gives up. A strategic service designer, a researcher and a UX designer.

 

I am interested in generating a positive impact on people and on the planet, contributing as a designer applying a user-centered design approach to create impactful solutions, for having a more sustainable world. As a curious designer, I enjoy environments where I can be free, thinking 'out of the box' and that motivates me to have new challenges.

MY DESIGN PROCESS

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DESIGN VALUES

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Curiosity

I love to learn new things every day and from different topics, that’s why I really enjoy research.

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Problem solving and value proposition design 

I structure my idea clearly, giving concrete evidence, connecting with benefits for the user, using Design thinking methodology.

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Conviction

I show contagious enthusiasm with my idea,  this doesn’t mean that I am not flexible with other ideas and opinions.

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Active listening and perceptive observation

As a user centeres designer,  I try to understand the user, I enjoy listening people and observing their actions.

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Sense of Purpose

I maintain a determined focus on the project goal. I am perseverant, I never give up.

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Strategic Linkage

I find links between my proposals and designs and the bigger picture, priorities, strategy, or key sponsors of an organization.

CONTACT

+39 3314629878

  • Behance
  • LinkedIn
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