Bio
Professional Profile
I am a persevering Colombian woman, who never gives up. A strategic service designer, a researcher and a UX designer in training.
I am interested in generating a positive impact on people and on the planet, contributing as a designer applying a user-centered design approach to create impactful solutions, for having a more sustainable world. As a curious designer, I enjoy environments where I can be free, thinking 'out of the box' and that motivates me to have new challenges.
MY DESIGN PROCESS
DESIGN VALUES
Curiosity
I love to learn new things every day and from different topics, that’s why I really enjoy research.
Problem solving and value proposition design
I structure my idea clearly, giving concrete evidence, connecting with benefits for the user, using Design thinking methodology.
Conviction
I show contagious enthusiasm with my idea, this doesn’t mean that I am not flexible with other ideas and opinions.
Active listening and perceptive observation
As a user centeres designer, I try to understand the user, I enjoy listening people and observing their actions.
Sense of Purpose
I maintain a determined focus on the project goal. I am perseverant, I never give up.
Strategic Linkage
I find links between my proposals and designs and the bigger picture, priorities, strategy, or key sponsors of an organization.
